With the volatile expansion of the internet, numerous innovative online applications and services are in development. In conventional internet architecture, the innovative disputes are imposed by the fashionable applications. By using multiple servers, web server performance is improved and the effectiveness of a simulated web server system depends upon the process of distributing client requests. The distribution of client requests must occur in a way that is transparent to users among multiple server nodes, which affects availability and scalability in the distributed web server system. Thus, in this study, an efficient load balancing architecture called global dispatcher-based load balancing (GDLB) is proposed, which uses both domain name system and dispatcher. With this approach, performance is estimated to be better than with existing approaches. To analyze performance, a JMeter testing tool is used for dynamic load generation and performance measurement in a real-life internet scenario. © 2018 Elsevier B.V., All rights reserved.