This study explores the interplay between research excellence, career advancement, and the “publish or perish” culture among faculty in private Indian universities. Data from 252 respondents examined how demographic variables such as age, education, position, experience, and research engagement shape perceptions of research expectations. Factor analysis revealed three key themes—research excellence, academic success and career advancement, and pressure to publish—explaining 71.007% of total variance. University support and faculty qualifications positively influence research excellence and career growth, but the “publish or perish” culture exerts significant pressure, prioritizing quantity over quality. The study emphasizes the need for institutional strategies to foster a balanced research environment.