Intelligent digital business models are becoming increasingly important to drive innovation and efficiency in the digital age. This chapter explores the integration of advanced business analytics by formulating these models. By leveraging datadriven insights, companies can improve decision-making, improve efficiency, and deliver customer-centric experiences. The chapter examines various analytical tools and techniques, such as predictive analytics, machine learning, and artificial intelligence, and focuses on their role in business process transformation Through case studies and real-world examples so the chapter shows how businesses can use these technologies to gain a competitive edge, encourage innovation and achieve sustainable growth. The discussion discusses the challenges and considerations in implementing comprehensive business analytics, providing recommendations for successful validation strategies. © 2025 Elsevier B.V., All rights reserved.