Items where Author is "Balamurugan, J."
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Article
Gayathri, P. and Balamurugan, J. and Gowthami, M. and Usha, R. and Karthick, R. and Selvan, Senthamil R. (2025) Factors influencing customers' inclination to buy green products: An indian perspective. Springer. 185 - 202. ISSN 2662-3161
Reddy, Amarnath and Balamurugan, J. and Ammai, N. Meenatchi and Chitra, D. and Suguna, K. and Selvan, R. Senthamil (2025) Improving Business-to-Business (B2B) Consumer Engagement on Social Media via the Use of Emojis and Original Content. IGI Global. pp. 203-220. ISSN 2327-5502
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